AMERISTAR CASINOS, INC. PRIVACY POLICY

Ameristar Casinos, Inc. is committed to safeguarding your privacy online. Our policy statement is designed to help the visitors to the Ameristar Casinos corporate web site (and the sites for its individual properties) understand how their personal information will be treated. This policy may change on occasion, so please periodically refer back to this page. 

AT AMERISTAR CASINOS, OUR PRINCIPLE ACTIVITIES ARE:

Providing premier gaming, dining, lodging and entertainment services and creating maximum value for our guests. The principal activity of our web site is providing information about Ameristar Casinos, Inc. and Ameristar Casino properties (Ameristar Casinos, Inc. and it's subsidiaries are referred to as "Ameristar Casinos"). Protecting your privacy and your personal data is an important aspect of the way we create, organize and implement our activities online and offline. 

R/GA (http://www.rga.com) produces the Ameristar web site for Ameristar Casinos. R/GA and Ameristar Casinos employees will have access to the information collected on the Ameristar Casinos web sites. Both parties will adhere to the policies listed below. 

OUR POLICY REGARDING PRIVACY: 

Personally identifiable information collected by Ameristar Casinos and R/GA: 

When you visit this site, we may collect and store information about your visit on an anonymous, aggregate basis. This information may include the time and length of your visit, the pages you look at on our sites, and any site that you may have visited from which you linked to our site. We may also record the name of your Internet service provider. We use this information only to measure site activity and to develop ideas for improving our sites. 

There may be opportunities on our web sites for you to provide us with information about yourself and your interests, for example, if you sign up to receive Star Awards information via e-mail. In instances where you are asked to register on our web site (http://www.ameristar.com), Ameristar Casinos may ask for your name, e-mail address, Star Awards account number and other personally identifiable information such as address and phone number. 

If you choose to share any personally identifiable information with us, we may store it and use it for marketing research and other marketing purposes. We will never sell your information to any other company. 

In addition to registration, we may ask you for personal information at other times, such as when you report a problem to us. If you contact Ameristar Casinos or R/GA, we may keep a record of that correspondence. Ameristar Casinos and R/GA may also occasionally ask users to complete surveys that we use for research purposes. 

USE OF COOKIES BY AMERISTAR CASINOS AND R/GA:

When you visit our site, Ameristar Casinos and R/GA use "cookies" to store and sometimes track information about you. A cookie is a small piece of information sent by a web server to your web browser and stored on your hard drive so that it can later be read back from the browser. 

Ameristar Casinos and R/GA use cookies to tell us the identities of visitors to our web site so that we can deliver visitors a more personalized experience. This cookie is set when you register. We collect this information so when you come back to visit us again, we can tailor information to suit your individual preferences. The goal is to save you time and provide you with a more meaningful visit. 

Ameristar Casinos and R/GA collect and use your IP addresses linked with your e-mail address/login to track the total number of unique users, for system administration and to diagnose problems. This information allows us to begin customizing your experience on the site.

Users can choose to disable cookies by modifying their browser preferences to accept all cookies, be notified when cookies are set or to reject all cookies. If you choose to reject all cookies, you will be unable to use those services that require registration in order to participate. You will still be able to use most of the features on the Ameristar Casinos web site if you do not accept cookies. 

For more information on cookies, see the ZDNet webopedia at http://www.zdwebopedia.com/TERM/c/cookie.html. 

HOW YOUR INFORMATION IS USED:

The primary goal in collecting personal information on the Ameristar Casinos web site is to provide the user with a customized experience. Users are asked for their e-mail addresses if they want to receive special offers from Ameristar Casinos via e-mail. 

Ameristar Casinos may conduct research on our users' demographics, interests and behavior using surveys or through other means. If so, users will be prompted that they are participating in a survey and the survey will indicate how that information may be used. 

Research will be compiled and analyzed on an aggregated basis. 

COLLECTING AND SHARING YOUR INFORMATION:

When you are on the Ameristar Casinos web site and are asked for personally identifiable information, you are sharing that information with Ameristar Casinos, Inc. and R/GA, which produces Ameristar Casinos web site. 

Ameristar Casinos, Inc. and R/GA will not disclose any of your personally identifiable information unless we have your permission or under special circumstances, such as when we are required by law to disclose such information. 

Ameristar Casinos and R/GA may disclose aggregated user statistics (the percentage of our users who have hotmail.com e-mail addresses, for example) in order to describe our services to prospective partners and other interested parties. 
Ameristar Casinos and R/GA will not sell or rent user information gathered on the Ameristar Casinos web site to any third parties. If information is to be shared with a third party, you will be informed at the time that information is gathered, and will be given the ability to opt out of submitting that information. 

SECURITY PRECAUTION: 

We have implemented technology and security policies, rules and measures to protect the personal data that we have under our control from unauthorized access, improper use, alteration, unlawful or accidental destruction or accidental loss. 

Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, Ameristar Casinos, Inc. and R/GA cannot ensure or warrant the security of any information you transmit to us, and you do so at your own risk. Once we receive information from you, we do our best to ensure its security on our systems. Ultimately, you are solely responsible for maintaining the secrecy of your registration information. Please be careful and responsible whenever you're online. 

THIS PRIVACY POLICY COVERS AMERISTAR CASINOS, INC., ITS SUBSIDIARIES AND THE AMERISTAR CASINOS WEB SITE: 

Ameristar Casinos, Inc.
3773 Howard Hughes Parkway
Suite 490S
Las Vegas, NV 89169
702.567.7000
www.ameristar.com

PRIVACY SUPPORT:

If you have an inquiry about our privacy policy, please contact: 
  privacy@ameristar.com 

COMPLAINTS, CONCERNS AND INACCURACIES:

If you have an inquiry about the accuracy, use or nature of the information contained or stored on the Ameristar Casinos web site, please contact:
    webmaster@ameristar.com

You take online privacy seriously, and so does Ameristar Casinos. It's our way of sustaining your trust in our products and services.