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PRIVACY POLICY

Ameristar Casinos, Inc. Privacy and Security Policy

Our policy statement is designed to help visitors to the Ameristar Casinos corporate web site (and the sites for its individual properties) understand how their personal information may be collected, used and shared. This policy may change on occasion, so please periodically refer back to this page.

Aggregate Information Collected by Ameristar Casinos

Aggregate information is information that we collect or store in a way that prevents us from specifically associating the information with you personally or your family. When you visit this site, we may collect and store aggregate information about your visit. This information may include the time and length of your visit, the pages you looked at on our sites, any site that you may have visited from which you linked to our site, the name of your Internet service provider, and other information relating to your visit. We may use this information to measure site activity, to develop ideas for improving our sites, and for any other purpose, and we may freely share this information with others.

Personally Identifiable Information Collected by Ameristar Casinos

Personally identifiable information is information that we collect and store in a way that allows us to relate it to you personally or to your family, such as, but not limited to, your name, email address, IP address, mychoice account number, mailing or billing address and phone number. If you are asked to register on our web site (http://www.ameristar.com), Ameristar Casinos may ask for personally identifiable information. Also, we may ask you for personal information at other times, such as when you report a problem to us, and we may also occasionally ask you to complete surveys in which we ask for personally identifiable information. However, we will not collect personally identifiable information about you without your participation or consent. If you share with us or consent to our collection of any personally identifiable about you, we may store it and use it for marketing, research and other business purposes, and we may associate your personally identifiable information with other information we collect about you, such as details about your usage patterns and interests.

We may share your personally identifiable information with our service providers and marketing partners for use in connection with our programs and otherwise on our behalf. However, we will not sell your information to any other business without your consent except as necessary for you to continue to receive the benefits of any program, club or service. For example, if you provide personally identifiable information to us for the purpose of receiving information about specials at our resort, we may provide your personal information to a third party that buys, rents or assumes the responsibility of managing our resort.

We will require anyone to whom or which we provide your information to agree to abide by the requirements of our then-current privacy policy.

Use of Cookies by Ameristar Casinos and Service Providers

When you visit our site, Ameristar Casinos and some of our service providers use "cookies" to store and sometimes track information about you. A cookie is a small piece of information sent by a web server to your web browser and stored on your hard drive so that it can later be read back from the browser.

We use cookies to tell us the identities of visitors to our web site so that we can deliver visitors a more personalized experience. We collect this information so when you come back to visit us again, we can tailor information to suit your individual preferences and interests. Information we collect using cookies may be associated with you personally using personally identifiable information that you provide to us or authorize us to collect as described above.

Users can set their browser preferences to accept all cookies, be notified when cookies are set or to reject all cookies. If you choose to reject all cookies, you may be unable to use those services that require registration in order to participate. You will still be able to use most of the features on the Ameristar Casinos web site if you do not accept cookies.

Security

We have implemented security policies and procedures to protect the personal data that we have under our control from unauthorized access or use. Unfortunately, no security is perfectly reliable, and we cannot guarantee that your personally identifiable information will always be secure.

How Your Information Is Used

The primary goal in collecting personal information on the Ameristar Casinos web site is to provide the user with a customized experience. Visitors/Users are asked for their email addresses if they want to receive special offers, promotions & invitations; newsletters and future communications from Ameristar Casinos via email. We are committed to keeping your email address confidential. We do not sell, rent, or lease our subscription lists to third parties.

Ameristar Casinos may conduct research on our users' demographics, interests and behavior using surveys or through other means. If so, users will be prompted that they are participating in a survey and the survey will indicate how that information may be used.
Research will be compiled and analyzed on an aggregated basis.

How can you stop receiving email from us?

Each email sent contains an easy, automated way for you to cease receiving email from Ameristar. If you wish to do so, simply follow the instructions at the end of any email.

Location Information

Some of our mobile applications can deliver content based on your current location if you choose to enable that feature of the app. If you enable the location-based feature, your current location will be stored locally on your device, which will then be used by the app. If you elect to have a location-based search saved to your history, we will store that information on our servers. If you do not enable the location-based service, or if an app does not have that feature, the app will not transmit to us, and we will not collect or store, location information.

Links to Other Sites

We provide links to resources we think you'll find useful or interesting. These links will lead you to sites that may operate under different privacy practices. Our visitors are responsible for reviewing the privacy statements for such other websites, as we have no control over information that is submitted to these companies. We are not responsible for any violations by the operator of any site to which we link you of any privacy or other policy. We make no guarantees about any third party sites.

Changes to our Privacy Policy

We may change this privacy policy from time to time. If we do, we will post a notice of the changes on our web site. You are responsible for checking the site for notices and updates. If you do not approve of any changes that we make to our privacy policy, you may notify us to remove all of your personally identifiable information from our website.

Minors

This site is not intended for persons younger than 18 years of age. If you are younger than 18, please do not visit or use our website.

This Privacy Policy Covers Ameristar Casinos, Inc., Its Subsidiaries and The Ameristar Casinos Web Site:

Ameristar Casinos, Inc.
3773 Howard Hughes Parkway
Suite 490S
Las Vegas, NV 89169
702.567.7000
www.ameristar.com

Privacy Support
If you have an inquiry about our privacy policy, please contact: privacy@ameristar.com

Complaints, Concerns and Inaccuracies
If you have an inquiry about the accuracy, use or nature of the information contained or stored on the Ameristar Casinos web site, please contact: info@ameristar.com

You take online privacy seriously, and so does Ameristar Casinos. It's our way of sustaining your trust in our products and services.